Bragg Gaming Group brings on former SBTech CEO Richard Carter

People News

Bragg Gaming Group is pleased to announce that gaming industry veteran and former SBTech CEO Richard Carter has been appointed to the Board of Directors of the Company as the Non-executive Chair.

Mr. Carter will advise and provide support to Chief Executive Officer Adam Arviv on developing a global strategy focused on partnerships with best-in-class brands, continued growth of their organic business and consideration of all accretive M&A opportunities. 

“Richard is a recognized authority in the online sport betting industry who was heavily involved in the merger between DraftKings and SBTech,” noted Adam Arviv, Interim CEO of Bragg Gaming Group. “This appointment fits my mission as Interim CEO – to build a championship team that will execute on our plans to expand our current market overseas and to aggressively move into the U.S. market. We continue to be focused on recruiting additional top talent.”

Mr. Carter held the role of CEO of interactive sports betting solutions and services provider SBTech for the past five years, until the company’s merger with digital sports entertainment and gaming company DraftKings through a three-way deal with Diamond Eagle Acquisition Corp in April 2020. The transaction was valued at US $3.3 billion and the combined entity has a current market cap of US $20 billion. SB Tech is the gaming engine behind DraftKings and transformed DraftKings from a daily fantasy site into the digital sports entertainment and gaming company that it is today.

“I’m excited to join Adam’s mission to make Bragg a major player in the gaming space,” Mr. Carter responded. “2020 has been an unbelievably successful year and we are eager to grow the business in the world’s largest gaming market, the U.S. Now is the right time to break into this market, and my priority is to make those connections that will lead to success.”