Betsoft Gaming continues to lead the pack


Betsoft Gaming is one of the world’s leading providers of iGaming content. With an award-winning portfolio of releases and a global reputation for cinematic quality with constant innovation in design, Betsoft Gaming is a company to follow.

A strategic business acquisition model has seen significant new client signings across Europe, Asia and Latin America. In addition, there have been regular, acclaimed new releases throughout 2020, with more currently in production.

5 Star iGaming Media talked to Miguel Micallef, Slots Product Manager at Betsoft, to discuss its latest release Primal Hunt, the challenges facing the slots industry and what future trends he sees emerging.

Tell us about your recent release Primal Hunt?

It was released 24th September and has been a complete hit with our players. Primal Hunt has a dark prehistoric ‘quest for riches’ theme and is a fantastic looking game. From the beginning, it exudes action and adventure. Players go on a thrilling journey to the Cave Lions’ lair, winning an arsenal of weapons and magic symbols to aid their quest. It is designed to challenge skills and nerves and Primal Hunt will trigger your hunting instinct – for big wins!

What are Primal Hunt’s strengths as a slot game?

This slot has a relatively high volatility and offers a very generous max win factor of more than 4400x your bet. Primal Hunt also offers Betsoft’s trademark cinematic quality animations and a spine tingling soundtrack to create a fantastic atmosphere. Furthermore, the maths profile and the features tie in coherently with the primal hunting theme of the game; this provides a player experience that is both hugely entertaining and rewarding – a pretty good combination.

What, in your view, differentiates Betsoft and your games from the current competition?

Betsoft has real heritage as a content creator. For over ten years our studios have consistently designed and released some spectacular games. Since our first video slots came out we have always been known for the high quality of our content. We wrap humour with ingenuity in slots such as The Slotfather and Take the Bank. Our amazing Red Dragon series has become a cult with a dedicated player audience. The aim is always to connect with our audience through memorable and engaging games and clearly our players are buying in to this connection.

Betsoft’s portfolio offers a fantastic choice of content and themes to suit all players, whatever their personal preference. With Primal Hunt, as with all our games, we ensured that all the components that build up a slot were crafted to the highest possible quality. From the core maths to the mechanics and features that drive it, the cinematic standard A/V and, especially, the theme, every element is carefully and intelligently approached.

With this level of professional dedication we know that each game will mean a fantastic experience for our slot players – every time.

What have been the main challenges and issues in slot games that you have faced over the last few years?

Differentiation in an overcrowded market has definitely become more of a challenge. With so many new slot developers and games coming out weekly, you need to have something spectacular on offer to make you stand out from the crowd.

We have always had a distinctive brand: Betsoft games remain instantly identifiable as some of most impressive cinematic slots in the market as well as providing significant pay-out potential. From our research and player feedback we know that our games are often sought out by the Betsoft brand name first. In addition, we have also concentrated investment into the design of our games; we can guarantee releases with some of the most innovative, unique and engaging features on the market. This ensures we maintain both existing player loyalty and continuously attract a new player demographic.

What game trends do you think we’ll see in the forthcoming year?

In view of the real need to create differentiation as mentioned, and in response to an increasingly sophisticated audience, we expect the slot experience to become gradually deeper and a more experiential offer. This can mean a more involved narrative in the theme, as well as newer features and mechanics. These trends will be influenced by other forms of digital gaming as the crossover between gaming and gambling becomes stronger. Keep your eyes open for upcoming Betsoft titles – we have been busy with some incredible new ideas!