888 Sport strikes Leicester City sponsorship
888 Sport has become Cardiff City FC’s first-ever training wear sponsor and global betting partner.
A world-recognised brand, 888 Sport’s branding will feature on first-team training kit for the 2020/21 season, with the partnership offering Bluebirds supporters great sports betting odds and unique competitions for chances to win an array of prizes.
In support of the partnership, 888 will be involved in the launch of activation programmes alongside the club. Further details on these programmes will be released over the course of the campaign.
Guy Cohen, SVP Head of B2C at 888 said: “We’re delighted to announce this new partnership with Cardiff City Football Club and look forward to getting behind the club’s push to bring Premier League football back to the Welsh capital.”
Cardiff City FC Executive Director & CEO, Ken Choo, added: “Once again, I’m thrilled that we have entered into a partnership with a world-recognised brand like 888 Sport. We’re very happy to have them with us for the season ahead and I look forward to seeing the opportunities they will help create for City fans.”