BetMGM signs exclusive live odds deal with PGA Tour
BetMGM will provide betting odds for all four rounds of THE CJ CUP @ SHADOW CREEK in Las Vegas, on Golf Channel. This will mark the first time that a PGA TOUR telecast will feature live betting odds.
“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
The BetMGM telecast executions will occur twice per hour, featuring leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, cut specials, hole-in-ones and playoffs.
Matt Prevost, BetMGM Chief Marketing Officer said, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
In August, BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator (OBO) of the PGA TOUR. This week during THE CJ CUP @ SHADOW CREEK, the BetMGM app will roll out real-time PGA TOUR video highlights – the first partner to do this since the TOUR began the OBO program.
The PGA TOUR is one of the most popular offerings on BetMGM, with TOUR events ranking consistently as one of the most bet on amongst all professional sports. The BetMGM platform offers multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in 11 states by the end of 2020.