Inspired Entertainment launch virtual sports with Turkish national lottery
Inspired Entertainment have announced the Company’s Virtual Sports will be the first Virtuals product authorized in Turkey on behalf of the Turkish National Lottery.
Inspired signed a contract with Sisal Sans, a Turkish joint venture between Sisal SPA and Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim A.S., to provide its V-Play Plug & Play™ solution, a complete end-to-end online virtual sports product.
In 2019, Italy’s Sisal Group, in partnership with Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim A.S., an affiliate of Turkey conglomerate Demirören Holding, won the bidding process called by Turkey’s Sovereign Wealth Fund, the license holder of the Turkish National Lottery (Milli Piyango) for a ten-year operational contract.
“We have worked with Sisal for many years in Italy, supplying our video lottery terminals, Virtuals and mobile products. We are thrilled to partner with their Turkish joint venture, Sisal Sans, to offer our Virtuals products in Turkey,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Our Virtuals have proven popular in the U.K., Italy and Greece and we see Turkey as an opportunity to showcase our new Plug & Play™ solution and the strength of our overall Virtuals offerings.”
“We have been tasked with maximizing revenue of the Turkish National Lottery to benefit the Turkish public and we believe our positive performance will be based on innovation,” said Selim Ergun, CEO of Sisal Sans. “Inspired’s Virtual Sports speak to that innovation, offering fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types, and we are excited to be the first certified website to offer Virtuals in Turkey. We are looking forward to working with the Inspired team to bring a continual stream of betting content to our customer base, especially given the limited live sports now available.”