The Memphis Grizzlies and FanDuel Group announced a multi-year partnership, making FanDuel an official sports betting partner and the exclusive official daily fantasy partner of the Grizzlies.

The deal marks the Grizzlies’ first partnership with a sports betting operator and FanDuel’s first partnership with an NBA team for sports betting.

FanDuel will have access to official Grizzlies marks and logos to use across FanDuel’s #1 online sports betting offering and daily fantasy sports product, as well as robust marketing assets ranging from in-arena signage at FedExForum to radio, television and digital advertising to promote its sports betting offerings directly to fans.

FanDuel will present the team’s home and away television broadcast with multiple integrations to enhance the experience for those fans that choose to watch the Grizzlies from the comfort of their homes. Additionally, FanDuel and the Grizzlies plan to offer several once-in-a-lifetime experiences to FanDuel customers.

“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused,” said Mike Raffenspberger, CMO, FanDuel Group. “We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”

“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner,” said Jason Wexler, President, Memphis Grizzlies. “Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”