NFL Players Association acquires stake in Monkey Knife Fight
Monkey Knife Fight and the NFL Players Association (NFLPA) are proud to announce an exclusive, long-term, multifaceted partnership between the parties.
In addition to becoming a strategic owner in a major fantasy sports company, the NFLPA and OneTeam will have an unprecedented relationship with Monkey Knife Fight. The multi-year deal, includes a long-term licensing agreement, joint marketing commitment and significant player involvement in a broad assortment of MKF’s activities. Monkey Knife Fight is the official licensee of the NFLPA in daily fantasy sports.
“With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport. Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams and we are thrilled with the opportunity to build onto that platform for fans across sports,” said DeMaurice Smith, NFLPA Executive Director and Board Member, OneTeam Partners.
“Monkey Knife Fight has always distinguished itself from other gaming platforms by letting fans play contests that are focused on their favorite athletes,” said Bill Asher, Founder and CEO of Monkey Knife Fight. “Our relationship with the NFLPA will allow us to connect fans to players on a whole new level. We are looking forward to this landmark partnership.”
“This is the perfect timing for this partnership. Professional athletes have historically been underleveraged by DFS companies despite athletes being the predicate for these games’ existence. In Monkey Knife Fight, we’ve found a partner that is unique in what it offers to fans and also understands the immense influence and value that athletes can deliver, especially as a challenger brand competing with industry incumbents,” said Ahmad Nassar, CEO of OneTeam Partners.
All-Pro quarterback Deshaun Watson says, “We grew up with fantasy sports, and the players have been looking for an opportunity like this. Daily fantasy sports, in particular, is a booming new business, and we’re excited to lock arms with one of the fastest growing fantasy sports companies in the country right now.”
“We’re thrilled to enter a partnership in an industry that exists and is based on what we do on the field. We’re looking forward to bringing an authentic player element to the fan experience, and we’re excited about the unique things we’ve got planned to bring even more awareness to Monkey Knife Fight,” said two-time Pro Bowl quarterback Kirk Cousins.