Pariplay enters Social Casino Market with Ously Games
Pariplay has partnered with German social gaming operator Ously Games. The agreement marks a major milestone for Pariplay and will see the provider’s suite of industry-leading games be made available to social casino enthusiasts for the first time, via the Ously Games social casino app SpinArena.
Ously Games’ first B2C product, SpinArena, where Pariplay’s renowned content will be making its social casino debut, is an innovative app with the largest selection of slots and casino games, featuring advanced graphics, immersive atmosphere and lasting entertainment value. Backed by a team with extensive industry knowledge and its propriety backend solution “seriOUSLY1.0”, Ously Games delivers cross-platform gaming services that provide truly unique experiences to millions of players all over the world.
Pariplay’s first step into the social casino space comes as the market is projected to experience significant growth over the next few years, due to a major upsurge in gaming and smartphone traffic. According to social casino database bV1sion, gross gaming revenue (GGR) for the global social casino market is projected to climb to $7.2 billion by 2024, representing a 36% increase compared to the $5.3 billion earned in 2019.
Ously Games’ global presence and reputation as a technological trailblazer will strategically complement Pariplay’s own cutting-edge technology and content, driving a highly-anticipated first foray into the social casino market. The partnership will extend the reach of Pariplay’s portfolio of exciting games to a completely new player base, including its top German-compliant titles like Dragons of the North, Joker Joker, Torro’s Gold, Hot 777 and Wolf Riches. In addition to gaining access to Pariplay’s content, Ously Games will also look to take advantage of its revolutionary Fusion™ aggregation platform as part of an expanding partnership.
Jochen Martinez, CMO at Ously Games said: “We are delighted that Pariplay has partnered with Ously Games as part of its introduction to the social casino market, and equally excited by the mutual growth opportunities that the deal presents. Their state-of-the-art technology and suite of games are already enjoyed on a global scale and will greatly help us work towards our stated goal of establishing a leadership role in Europe’s social gambling market.”
Andrew Maclean, Director of Sales at Pariplay, said: “We are very impressed with Ously Games’ offering, particularly from a technological standpoint and see them as a great fit for our entry into the social casino market. Entering a growing vertical that has a huge global following will help amplify our presence and play an important role in Pariplay’s regulated market expansion by opening our content up to a whole new player base.”