Betsafe ink First Esports Sponsorship


Betsafe has inked a three-year sponsorship agreement with GODSENT, a Swedish professional esports organisation.

Through this deal, Betsafe is now the exclusive betting partner to GODSENT as well as the Headline Sponsor for the CS:GO (Counter-Strike: Global Offensive) Division.

Kim Ekelund, Head of Marketing Sweden at Betsson Group said, “esports has been gaining a lot of momentum in the past couple of years and with all major sporting competitions being postponed during spring, more attention was directed towards esports, adding to its mainstream appeal.”

“For this sponsorship we chose Betsafe, one of our most adventurous and sportive brands. Going forward, I believe there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports.”

“We are very proud that Betsafe, with its long tradition of investing in extraordinary content and sponsorships, has signed this long-standing commitment with us. GODSENT is an extremely ambitious organisation and Betsafe matches that perfectly. They will become an important driver of our CS:GO division and will be a great strategic partner as we grow into a tier one organisation,” says Ludwig Sandgren, CEO of GODSENT.