GiG has added a new language detection feature to its marketing compliance tool, GiG Comply.

The new feature enables operators to identify what language a website promoting their brand is written in, helping them to ensure they are compliant and following regulatory guidelines within particular markets.

The new feature will allow operators to embrace regulated iGaming in markets such as Germany, where strict new compliance regulator measures have been set out by Germany’s minister presidents. 

The measures set out by the GlüNeuRStV are not due to officially come into place until 2021, however, GiG’s compliance tool allows operators to ensure that they are prepared and comply with the terms set out. 

Ben Clemes, CCO at GiG, Said: “ We are continuously improving and advancing on our products not only to ensure they reflect what is happening in the market but also so that we can continue to meet the needs of our partners. The new language feature not only helps to ensure that our partners are ahead of the game and are fully compliant in newly-regulated markets, but it also enables them to do so effectively and efficiently via a fast and automated process.”