NeoPollard Interactive has launched into the Canadian market through its new agreement with the Alberta Gaming, Liquor and Cannabis Commission.

Contracted as the operator of AGLC’s program, PlayAlberta.ca, NPi deployed its cutting-edge technology, a full suite of managed services, and its top performing game content on September 30, 2020.

This complex deployment marks the beginning of Alberta’s only regulated online gambling website. NPi’s advanced NeoSphere platform fulfilled AGLC’s vision to bring a world class online gambling entertainment solution to Alberta, while ensuring flexibility for the further evolution of AGLC’s program.

PlayAlberta.ca is another way AGLC is implementing its promise to generate revenues for the benefit of Albertans,” said Alain Maisonneuve, President and CEO of AGLC. “AGLC is excited to work with NPi and apply their vast experience as we provide a regulated online gambling website that will offer players expanded entertainment options with integrated responsible gambling features and generate revenue to support valuable programs and services Albertans rely on every day.”

NPi has also implemented a full suite of managed services for AGLC ranging from revenue-generating activities to enhancing the player experience. NPi is focused on a strong customer experience, which includes Customer Engagement Marketing and NPi’s Customer Support Centre, which provides real-time player support through phone, chat, and email. Additionally, NPi’s Compliance service enhanced its monitoring, reporting and data collection policies to comply with the rigorous reporting requirements published by Financial Transactions and Reports Analysis Centre of Canada (FINTRAC).

PlayAlberta.ca offers players a range of digital content including casino style games, plus NPi’s industry-leading eInstant games. Future offerings include lottery, a full sportsbook, poker, bingo and live table games — ensuring that PlayAlberta.ca will maintain a competitive edge throughout its evolution. The website also incorporates AGLC’s GameSense responsible gambling program, which offers players tools and resources to make healthy and informed gambling choices.