Aspire Global has partnered with Rightlander to boost responsible marketing measures.

This partnership will contribute to the company’s sustainability commitment by providing a Products and Services offering that promotes responsible consumer behavior.

Rightlander.com will provide Aspire Global with its technology- a comprehensive range of marketing scanning tools designed to stay on top of affiliate management and compliance.

The software scans tens of millions of pages each month and follows every link to detect how the brand is being marketed. It analyses links, text, and images, reporting potentially non-compliant content, outdated offers, incorrect marketing assets, and harmful vocabulary.

Regulatory changes in key markets have increased the need for an agile and easy to use interface that continuously monitors marketing management by flagging potential violations. This is done by the ‘Compliance Monitor’ tool. In addition, the ‘PPC Monitor’ tool identifies ads that could be harmful to the brand.

Aspire Global is a provider of technology and managed services to B2C operators. One of the main tasks is to keep an active dialogue with partners, providing them with routines, tools, and support to manage marketing activities according to the company’s corporate policy for responsible marketing and advertisement.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “We are delighted to be working with Aspire Global in assisting them to improve affiliate compliance management. Our technology makes it easy for our partners to clearly see publishers linking to their brands and notifies them of any violation that might occur. We look forward to working with Aspire Global in creating a safer gaming environment.”

Liesbeth Oost, Sustainability Manager at Aspire Global, said: “We believe that the future lies with those companies that can generate long-term profit from a business that promotes sustainable user behaviour throughout all parts of the business. Responsible marketing together with responsible gambling is at the core of providing that safe user experience. Therefore, we are continuously looking for ways to optimise the use of technology in our operations, such as through Rightlander’s tools, which contribute to a sustainable and safer gambling future.”