PointsBet Launches Colorado Online Sports Betting
PointsBet has taken their first bets in Colorado with the mountain state becoming their fifth online sportsbook operation in the US since regulatory changes have opened up legalised sports betting.
The Colorado milestone marks a significant moment in PointsBet’s short history having signed a multi-year partnership with Kroenke Sports & Entertainment (KSE), making PointsBet the official and exclusive partner of the Denver Nuggets of the NBA, Colorado Avalanches of the National Hockey League, Colorado Mammoths of the National Lacrosse League, and their home venue, The Ball Arena (formerly the Pepsi Centre).
“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business,” said Pointsbet USA CEO, Johnny Aitken.
“This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game.”
Launching in Colorado caps off a memorable year for PointsBet which in August inked a landmark deal to partner with national media network NBC to become the Official Sports Betting Partner of NBC Sports.
Through COVID-19, professional sports in the US have been a shining light for the nation as evidenced by record audience numbers as fans have been forced to watch from home.