As Safer Gambling Week begins, GVC Holdings, has today announced it is piloting two new initiatives to enhance the Group’s Advanced Responsibility and Care safer gambling programme, launched on 12 November.

ARC deploys the Group’s proprietary technology platform and behavioural play data to provide end to end player protection and interaction.  Utilising sophisticated real time monitoring and analysis tools it enables early intervention to improve player protection.

The new partnerships with Future Anthem and Mindway AI, will complement these inhouse capabilities by utilising behavioural, neuroscientific and academic based algorithmic learnings to pioneer world leading harm minimisation solutions.

Working with Future Anthem, the independent specialist in game data, GVC will pilot their newly developed Anthemetrics Safer Play Responsible Gambling solution. The aim of the trial is to further enhance GVC’s existing detection technology to enable earlier identification of players who begin to exhibit potential early signs of problem gambling behaviours.

The Group will start a pilot with Mindway AI, the consultancy with expertise in neuroscience, neuroimaging and problem gambling, on their new and award winning Gamalyze self-identification test. This is used to provide participants with detailed feedback about their decision-making to provide advice and guidance on how they can best maintain control of their gambling behaviour.

Shay Segev, GVC’s CEO said:“As we set out last week with the launch of ARC, our new Safer Gambling programme, we are committed to leading the industry on safer gambling issues. Our proprietary technology provides us with unparalleled insight into player behaviour and we are now enhancing this capability by working with partners to provide additional scientific based insight.”

Leigh Nissim, CEO of Future Anthem said: “We are delighted to be working with a market-leader such as GVC, who have demonstrated their commitment to improving player safety and taking a science-led approach to player protection. We are excited to demonstrate how our Game Data Science solution will enable GVC to build on this approach, delivering even greater insight in to their player behaviours on casino games.”