Rank Group completes migration of Bella Casino
Rank Group has successfully migrated Bella Casino onto its proprietary technology platform.
The transition of Bella from the existing Bede platform has now been completed and marks a significant milestone for the Rank Interactive business.
“We’re delighted to have achieved what we set out to do last year, on time and on budget, and we are very proud to have successfully delivered the migration of the Bella Casino brand in line with our acquisition plan,” said Rank Interactive chief technology officer Ian Smith.
“Our customers will now benefit from a constantly changing and exciting proposition that is underwritten by a thorough safer gambling experience and lends itself to enhanced customer experience and personalisation.”