Pragmatic Play continues to grow in LatAm with Novobets deal


Pragmatic Play has taken a number of products live with Latin American operator Novobets.

The supplier will provide Novobets with its Slots, Table Games, Live Casino and soon to be launched Virtual Sports content. 

Novobets’ customers will also have access to Pragmatic Play’s gamification toolkit, Enhance, which is proven to retain customers and boost player engagement. 

The deal sees further commercial expansion for Pragmatic Play in Latin America, which has experienced significant growth since the opening of its LatAm hub earlier this year. 

Victor Arias, VP Latin America at Pragmatic Play, said: “Novobets is an exciting operator and we’re delighted to partner with them. 

“Operators who have the appetite to take numerous verticals for us are ideal for both parties, as we can truly showcase our varied content range while also passing integration savings on to the partner.” 

A Novobets spokesperson said: “Pragmatic Play’s complete content offering gives us a great opportunity to expand our portfolio and we’re thrilled to be able to give our players such titles. 

“Their dedication to creating great games really shines through across their product range and we look forward to a long and successful partnership.”