The Detroit Pistons and FanDuel Group today announced a multi-year partnership with FanDuel Group, making FanDuel an official sports betting partner of the Pistons.

In addition to the use of official Pistons marks and logos, FanDuel Group will gain access to a mix of robust marketing assets, including in-arena signage and activations, television and digital advertising, and TV and radio presence to drive passionate Pistons enthusiasts to FanDuel’s sports betting offerings.

“The Pistons are a progressive and forward-thinking franchise committed to its fans, and we see an incredibly valuable partnership opportunity as we connect our retail Sportsbook experience with Pistons game action in the arena,” said Mike Raffensperger, CMO of FanDuel. “This new relationship will create unique approaches for us to reach Pistons fans. With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”

“We appreciate the partnership-minded and collaborative approach that both FanDuel and DraftKings brought to the table,” said Zavodsky.  “We look forward to utilizing our platform to help each grow their presence within and connectivity to the Pistons and greater Detroit Metro communities.”