Hub88 launch new Phoenix Jackpot engagement tool

Business News

Next generation content aggregator has once again upped the stakes with a game-changing new casino engagement tool: the Phoenix Jackpot Wheel.

The tool sees two different jackpots drop randomly while players wager on games. It operates across Hub88’s portfolio of more than 50 leading content suppliers and can be customised to the requirements of an individual casino or brand.

The Must Drop Jackpot is a fixed prize pool which sees all active players within a casino compete against each other for the jackpot. Players can receive free spins for playing the games selected by the operator organising the jackpot.

The Mega Jackpot works as a progressive jackpot which can also be pre-seeded. If the Mega Jackpot doesn’t drop before the Must Drop Jackpot, the prize pool of the Mega Jackpot is transferred to the next round prize pool. The jackpot round ends when the Must Drop Jackpot drops.

The tool has already provided a significant performance boost to early partners, increasing average session duration by seven percent, engagement by eight percent and theoretical GGR by 25 percent. Director Vladimir Negine said: “Our analytics show that jackpots remain one of the most powerful engagement tools available to casinos, so we’ve built a next generation product which raises the bar.

“The Phoenix Jackpot Wheel offers both must drop and progressive jackpots, works across multiple suppliers and can be fully customised by operators. Put simply, it is the complete jackpot solution for online casinos.