BOSS.Gaming Solutions takes on Enteractive’s CRM solutions
Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its unique (Re)Activation Cloud services to BOSS.Gaming Solutions, with a focus on activating NRCs and NDCs across both Boss Casino and Bootlegger Casino.
Enteractive started calling players in November across BOSS. Gaming markets including Germany, Canada, Finland, Norway, and the Netherlands.
Employing a more personalised approach to player engagement by calling them directly to discuss their accounts and confirm that they are able to deposit without any responsible gaming concerns, Enteractive is unique in the extent of its CRM offering. The company has over 100 native call agents for all major European markets and operates around the world in markets including Japan, New Zealand, Latam, and North America..
Daniel Fernández, Head of CRM at BOSS.Gaming Solutions, said, “This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities. The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.”
With Enteractive’s Retention-as-a-Service platform, BOSS. Gaming expects to boost player retention rates through one-2-one conversations with players, while promoting sustainable entertainment through accredited responsible gambling procedures.
Mikael Hansson, Enteractive founder and CEO, commented: “Players demand a closer relationship with iGaming brands these days, like so many other sectors. Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.”
The ease of integration and solid ROI for clients means Enteractive’s personalised, responsible approach sets the company apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call. With its global reach expanding to new markets in 2020, more iGaming brands than ever are now benefiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.