BCLC awarded WLA certification for excellence in responsible gambling program

Business News

BCLC has received the World Lottery Association’s (WLA) Level 4 certification for excellence in responsible-gambling programming for the fourth consecutive time.

Level 4 is the highest level of certification granted by the WLA’s Independent Assessment Panel (IAP) under the Responsible Gambling Framework.

BCLC is one of just 13 lottery jurisdictions in North America to achieve Level 4 certification. In its Evaluation Report, the IAP noted that BCLC’s “Player Education program is by far meeting the highest standards in the field.” 

In addition to responsible gambling tools and supports on PlayNow.com, BCLC’s player-health programs, including GameSense, and Voluntary Self-Exclusion (VSE), as well as its ongoing research initiatives, were highlighted as meeting or exceeding industry standards.

“BCLC is committed to continuously assessing and improving our player-health programs,” said Peter ter Weeme, BCLC Chief Social Purpose Officer and Vice-President, Player Experience. “Obtaining Level 4 certification is an important endorsement of our strategy as we work towards our goal that no one should be harmed by gambling offered by BCLC.”