LeoVegas signs compliance deal with Gaming Innovation Group
Gaming Innovation Group has signed an agreement with Swedish gaming company LeoVegas for its automated affiliate marketing compliance screening tool, GiG Comply.
GiG Comply is a self-service marketing compliance solution, based on cutting-edge technology, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This allows the operator to ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up-to-date.
GiG’s marketing compliance tool reflects LeoVegas’ commitment to responsible gaming. In signing with GiG, LeoVegas will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.
Jonas Warrer, Managing Director of GiG Media, said ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users. Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.