Svenska Spel launches responsible gambling ad campaign

Business News

“Together we have game control” – this is the message that Svenska Spel wants to convey with a new campaign that starts on 21 December. The campaign is part of the Group’s sustainability work and is intended to tell in an engaging way how Svenska Spel can help customers keep track of their gambling.

We need to become better at telling about all the good we do to help our customers keep track of their gambling. For an overwhelming majority in Sweden, gambling is somewhat positive, but we see that risk gambling has increased during the fourth quarter of this year and when we now go into a Christmas holiday where gambling often increases, then it is extra important to keep track, says Anna Ekström , Head of Marketing Communication and Activation at Svenska Spel.

By showing how easy and fast you can test if you are at risk with your gambling, we now want more people to test their gambling behavior. As part of the campaign, we therefore want to visualize how fast it goes. There are several tests available on our website, says André Lindgren, communications manager at Svenska Spel.

“Together we have game control” is widely circulated in the media, starting week 52 on TV, OLV, Online and in social media. The target group is the entire Swedish people aged 25–59. The purpose of gambling control is that customers should continuously use Svenska Spel’s gambling control tool, so that they are aware of their gambling.