BetMGM named official betting partner of the 76ers
The Philadelphia 76ers have announced BetMGM as an official sports betting partner. BetMGM recently launched legal, mobile sports betting in Pennsylvania.
Within the partnership, BetMGM will be featured through TV-visible signage, including BetMGM’s logo on the pole pads during 76ers games. There will also be fan-focused engagement campaigns, including promotions within the 76ers official app, 76ers-branded casino games and more.
“We are thrilled to partner with BetMGM and together create new, engaging experiences to deliver to our 76ers fans,” said Katie O’Reilly, 76ers Chief Revenue Officer, in a statement obtained by SportsbookWire. “This partnership will give us the ability to connect with our fans on the digital channels where they spend their time through customized 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm.”