NetBet has signed a new partnership deal with B2B marketing provider BlueRibbon. Through the agreement, NetBet will integrate BlueRibbon’s gamification solutions across its digital B2C gaming assets.

By integrating BlueRibbon’s content-agnostic solution, NetBet will be able to create innovative, personalized jackpot campaigns tied to any of the hundreds of gaming titles the operator offers regardless of which company supplied that content. BlueRibbon’s customized jackpots are specifically designed to help operators further gamify the player experience, increasing player engagement and loyalty while reaching any KPIs.

Of the partnership, BlueRibbon CMO Dan Fischer said, “We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.

Echoing that sentiment, NetBet PR manager Claudia Georgevici said, “BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviors, will be an excellent marketing and engagement tool for us.”