BetMGM nets Chris Chelios as new brand ambassador
BetMGM has hired Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador.
BetMGM will partner with the Detroit Red Wings legend on fan engagements, marketing campaigns and public appearances, among other interactive and promotional opportunities.
“BetMGM is at the forefront of an exciting time for the sports betting industry,” said Chelios. “I’m proud to be associated with the BetMGM brand and the long-standing commitment to Michigan through MGM Grand Detroit.”
Matt Prevost, Chief Revenue Officer, BetMGM, said, “It’s an amazing privilege to have Chris Chelios join our team. The BetMGM app is scheduled to go live in Michigan on Friday and we look forward to delivering our customers once-in-a-lifetime experiences with the all-time great.”
As a BetMGM brand ambassador, Chelios will make regular guest appearances on Detroit’s WXYT 97.1-FM The Ticket and provide unique content for BetMGM’s social media channels and marketing campaigns. He also will engage with BetMGM customers and MGM Resorts’ M life Rewards members through public and private events.