Esports Entertainment Group signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider.

As part of the multi-year agreement, the Company will operate bi-annual esports tournaments for the Ravens utilizing its Esports Gaming League (“EGL”) platform.

“Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “We are delighted to add the Ravens as our latest partner. Our robust tournament platform will help the Ravens strengthen connections with their fans, while providing new avenues for engagement.”

As a proud partner of the Ravens, Esports Entertainment Group will leverage player imagery within the Ravens local market. Esports Entertainment Group will also work with Ravens players to create custom videos that will promote the tournaments and be featured in the Ravens extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” said Kevin Rochlitz, Chief Sales Officer, Baltimore Ravens. “We look forward to a long and mutually rewarding relationship.”

“Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments,” said Magnus Leppäniemi, EVP Esports at Esports Entertainment Group.

EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.