Scientific Games roll out Supermarket Sweep
Scientific Games is creating excitement for its world-leading licensed properties portfolio with the addition of TV game show brand SUPERMARKET SWEEP.
The iconic game show debuted on October 18, 2020 on ABC where it ranked as the network’s highest-rated Sunday night series this season in adults 18-49.* Scientific Games will bring SUPERMARKET SWEEP branded games to lottery players in the U.S. and Canada through its longstanding partnership with licensor Fremantle, helping lotteries create entertainment experiences that drive maximum proceeds for beneficiary programs.
To support lottery games sold at retail and digitally, the brand lends itself to localized grocery store launch events as well as Scientific Games’ popular WAREHOUSE DASH™ second-chance promotion where winners run through a warehouse and grab as much merchandise as they can in under 60 seconds.
“As part of our strategic value to lottery customers, we actively monitor what’s going on in the world around us to identify popular, relevant brands for lottery games,” said Liz Johnson, Director of Lottery Licensed Properties for Scientific Games. “What excites us most about SUPERMARKET SWEEP is that it’s a classic TV game show that ABC brought back from the 1960s, and it is now a continued success. This is a fantastic brand for our multi-faceted lottery retail and digital programs with some unique promotional opportunities. We believe it will resonate and be a hit with players.”