Svenska Spel appoint new head of lottery sales and marketing

People News

Christina Kilström will be the new head of sales and marketing at Svenska Spel Tur with responsibility for number games and lotteries, which means brands such as Triss, Lotto, Eurojackpot and Keno. 

She most recently came from a position as Marketing and Communications Director for the Stockholm Fair. She took up her new position at Svenska Spel Tur on 1 February 2021.

I am very happy to welcome Christina Kilström to the dream factory Svenska Spel Tur. Her experience in customer experience, digital development, sales and brands from Coca-Cola, ebay, Vattenfall and most recently the Stockholm Fair will be a great asset. 

It is an exciting time where strong brands and the ability to adapt to a rapidly changing world and new customer habits are more important than ever. I also look forward to Christina with her background in digital transformation to contribute with an agile and inclusive leadership, says Anna Romboli, Business Area Manager Svenska Spel Tur.

Svenska Spel is a very exciting company and an inspiring and fun workplace. With a strong position in the gaming market where last year we had a record year regarding the number of million winnings to customers , our connection to sports, solid gaming responsibility and strong brands such as Triss and Lotto, we realize both small and big dreams, says Christina Kilström, Head of Sales and Marketing Swedish Games Tour.

I really look forward to working with my talented employees to lead and develop the gaming experience of the future in a sustainable way, not least now at a stage where the outside world and customer movements place demands on both our sales and marketing. It will be enormously exciting and fun, says Christina Kilström.