Chalkline goes live in the US with PlayUp

Business News

Chalkline has joined forces with PlayUp USA and is providing Free-to-Play sports betting games to activate PlayUp’s first U.S. team sponsorship with the NHL New Jersey Devils.  

PlayUp USA is now using Chalkline’s Free-to-Play games to engage New Jersey Devils fans prior to the March launch of its real-money sportsbook and app. Through the partnership, Chalkline delivers Free-to-Play contests featuring live odds, player props and unique tie-breakers for every Devils game.  PlayUp USA, a premium online betting entertainment and technology group based in Las Vegas, is the presenting partner of the Devils’ newly redesigned PlayUp Studio and the pre-game live show that is broadcast prior to all Devils home games.  

All shows stream live on Facebook and YouTube. PlayUp’s nation-wide freeplay offering is available under As the Devils games will be broadcasted nationwide and the entire US will be able to see PlayUp´s signages in the Prudential arena, PlayUp´s strategy is to start building a nationwide database. 

Dr Laila Mintas, CEO at PlayUp USA, said: “It is important for us to align ourselves with top teams and partners as we grow fast in the US. The New Jersey Devils typify that and having a strong partner on our freeplay site like Chalkline only solidifies what we are trying to achieve in New Jersey.” With the strategic partnership with Chalkine, PlayUp was able to get its freeplay site up quickly in an effort to optimize the exposure from the Devils deal, Mintas said.  “The Chalkline team got us up and running quickly and is making an immediate impact on our sponsorship activation. We were particularly impressed by the knowledge and experience of the team in addition to their turnkey games platform and BettorBI reporting and analytics tools.” 

Dan Kustelski, CEO of Chalkline, said: “PlayUp USA is getting in the game in New Jersey in a big way and engaging one of the best fanbases in the NHL is a great way to start.  “We’re looking forward to delivering Free-to-Play games with picks and player props with live odds every single time the Devils take the ice in the 2021 season.”