The Swedish Gambling Authority (Spelinspektionen) has fined ComeOn a record SEK175m (£15.1m) for “serious” violations of the rules on bonuses.

The fine came about after a review of ComeOn Group’s operations in Sweden. The review showed that the gaming operator had offered unauthorized bonuses to Swedish customers.

This violation resulted in a more thorough review to see if anything was missed. The additional check showed that there were more bonus offer violations in the succeeding months. 

Spelinspektionen decided to impose a hefty fine as it wanted to send a strong message to the rest of the online gambling industry. The gambling watchdog imposed the max fine that is allowed in Sweden which is limited to 10 percent of the operator’s revenue.