Conscious Gaming launches new RG marketing campaign

Business News

Conscious Gaming have launched “Bettor Safe,” a national campaign to educate consumers about the risks of betting on illegal websites and the benefits of legal and regulated gaming options if they choose to wager. 

Accompanying today’s campaign launch, two state-specific initiatives, Bettor Safe New Jersey and Bettor Safe Pennsylvania, also rolled out with the goal to have a presence in other states soon.

Leveraging a multi-channel approach that will reach consumers through advertisements, videos, an informational website and state-specific resources, Bettor Safe aims to empower individuals to know where online betting is legal and distinguish between regulated and unregulated sites.

“Bettor Safe underscores Conscious Gaming’s commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting,” said Conscious Gaming VP of Corporate Social Responsibility & Communications, Seth Palansky. “This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online. Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.” 

Today, fifteen states and the District of Columbia offer some form of legal online betting. This includes sports betting, iGaming and poker. But recent data suggests persistent confusion among consumers about online betting. According to the American Gaming Association (AGA), 35% of individuals are unaware if online betting is legal in their states and many more, deceived by illegal operators, are wagering on unregulated sites. Bettor Safe will address misinformation by providing easy-to-find, consumer-facing resources about legal online betting, with the Bettor Safe website serving as an educational hub.