Peter Crouch returns for Paddy Power Cheltenham promo

Marketing

Paddy Power’s new advert for the Cheltenham Festival is finally here and it stars ex-footballer Peter Crouch and his wife Abbey.

Peter is shown preparing to watch the Festival at home, while being commentated on by racing pundits Matt Chapman and Gina Bryce, as they assess our stallion ahead of the Greatest Show On Turf.

Crouchy has been the star of the show before, of course. Last year he tried his luck as a jockey, much to the dismay of Cheltenham’s finest Ruby Walsh. The big man also starred in a football advert which launched at the start of this season.

The tongue-in-cheek video opens on Peter in bed, waggling his (enormous) feet as he watches the racing, introduced by Chapman as “number four, Definitely Punching”.

ITV Racing pundit and Paddy Power News tipster Matt Chapman said: “Peter and Abbey could not have been more charming – I’m sure they said the same about me. Take 20 prepared me for the end of lockdown, when pubs open. I’m ready to order!”

Sky Sports racing presenter Gina Bryce added: “If 12 hours filming in his pants in the company of Matt Chapman got to the bottom of Peter, he was too polite to show it – a true professional.”

While Ruby Walsh, Cheltenham’s most successful jockey of all time, said: “I’ve definitely seen worse jumpers than Crouchy, but could he do it on a cold, wet, windy night in Doncaster? Not so sure – he’s no Honeysuckle.”

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