UFC®, the world’s premier mixed martial arts organization, announced a new partnership with Stake.com, the world’s largest cryptocurrency casino and sportsbook.

Under the terms of the agreement, Stake.com will become UFC’s first-ever “Official Betting Partner” in Latin America (excluding Brazil) and Asia, creating a new sponsorship category for the organization.

As part of this partnership, UFC and Stake.com will collaborate to improve UFC’s betting experience at Stake, providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, such as UFC champion Israel Adesanya, who recently became Stake.com’s first-ever brand ambassador.

“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience,” UFC Vice President of Global Partnerships Nick Smith said. “UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”

“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.” – Said Milan Jovancevic, Stake’s Public Relationships Manager.