FanDuel sign multi-year Partnership with Kenny Smith
Kenny “The Jet” Smith, two-time NBA Champion and analyst for TNT’s Sports Emmy Award-winning show Inside the NBA, is joining the FanDuel Group team as part of an exclusive content deal with America’s #1 sportsbook.
This new partnership designates FanDuel as the exclusive sports betting and daily fantasy provider for Kenny Smith. Additionally, Smith will appear in FanDuel advertising and TNT promotions featuring FanDuel’s free to play contests. Smith will also provide unique content for FanDuel Group’s social media channels.
In addition to Kenny Smith becoming an official member of the FanDuel Team alongside his TV partner Charles Barkley, FanDuel will debut a new free to play game exclusively for Turner Sports.
“Partnering with FanDuel has been a great addition to Inside the NBA,” said Smith. “I am looking forward to collaborating with FanDuel on future projects, as well as, interacting with our viewers each night through FanDuel’s new free to play game that will become a bigger part of our broadcasts.”
In July 2020, FanDuel Group became the exclusive sportsbook partner for NBA programming on Turner Sports properties including content integrations across Bleacher Report. Smith alongside fellow FanDuel partner Charles Barkley have been educating viewers on sports betting via FanDuel Sportsbook integrations since last year’s NBA playoffs.
“Over his 23 years with Turner Sports, Kenny’s trademark humor and insight has stirred the pot and helped make Inside the NBA one of the best shows on television. We’re excited to feature him as part of FanDuel’s branded content across our NBA programming,” said Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports.
Smith is the newest member of FanDuel’s deep roster of exclusive sports betting talent and influencers headlined by Pat McAfee and the PMI Team, in addition to Charles Barkley, World Wide Wob, Cousin Sal and JJ Zachariason. FanDuel has also formed exclusive sports betting partnerships with blue chip media companies like Turner Sports, Bleacher Report, The Ringer, SportsGrid, Entercom and Minute Media. This is all in addition to FanDuel’s own sports betting and daily fantasy content offerings that includes numberFire, The Duel, an extensive podcast network with a total of seven podcasts and More Ways to Win on TVG.
“Kenny Smith is an NBA Champion, a beloved NBA analyst, the all-time assist leader at the University of North Carolina and someone whose magnetic personality and smile brings people together,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “We love Kenny on TV every Thursday night, but it’s his positivity and tireless dedication to the community that made us want to add his voice to our brand roster of sports personalities.”