SportsIQ has announced a new multi-year deal with International Game Technology, making SportsIQ’s odds and automated trading products available on IGT’s Playsports platform.

SportsIQ will offer products covering a range of sports and competitions, including NFL, NBA, MLB and NHL, with markets including in-game prop bets such as the result of the next at-bat in a baseball game.

“This is a transformative deal for Sports IQ, and we are proud to be working with a company with the history, heritage and calibre of IGT,” said Dor.

“The U.S. sports betting audience is interacting with wagering in a way that is increasingly becoming an extension of their overall sports entertainment experience.

”They fundamentally deserve incredible products to engage with. We’re delighted to partner with IGT, who shares in our vision of delivering the highest level of excellence to operators.”

Enrico Drago, IGT PlayDigital senior vice president said: “Through IGT’s partnership with Sports IQ, PlaySports customers will be able to maximize the entertainment value that they deliver to their players through compelling pre-game and in-play bet menus across the top U.S. professional sports leagues.

“IGT’s in-house trading team is eager to incorporate Sports IQ’s services into our already widely leveraged turnkey services and position our customers for continued growth.”