Aspire Global’s Pariplay, the leading games studio and game aggregator, is now live with UK operator Betfred.

Betfred is the UK’s largest independent betting brand and operates across multiple channels including online, mobile and retail with over 1,500 stores UK wide. More games are due to follow in the coming weeks from Pariplay’s extensive portfolio of more than 100 proprietary innovative and entertaining slots.

Andy Horne, Head of eGaming at Betfred, said: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”

Adrian Bailey, Managing Director at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred. The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our range will be appreciated by their customers.”

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its Fusion^TM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in 16 regulated markets.