Svenska Spel hands media account to Carat


Carat has been awarded the task of becoming a new media agency for Svenska Spel. The agreement will take effect starting in May when the current agreement with OMD expires.

During the procurement, we have had the privilege of taking part in a large number of offers of very high quality from some of Sweden’s best media agencies. After an intensive process and careful evaluation, we now look forward to signing an agreement with Carat, which will be awarded a contract for the procurement, says Christina Kilström, Head of Sales and Marketing at Svenska Spel Tur.

The assignment as a media agency for Svenska Spel includes media strategy and purchases. The agreement is valid for two years starting in May and with the possibility of extension for 1 + 1 years. The current agreement with OMD then expires.

We are very happy to have Carat as our partner. With their experience and expertise in media strategy and negotiation, they will be a valuable partner for Svenska Spel, says Anna Ekström, Head of Marketing Communication & Activation for the group brand Svenska Spel.

We are incredibly proud that we at Carat have the confidence to become the partner with which Svenska Spel has chosen to continue its collaboration. 

It is a fantastic rating for our growth journey within Carat and Dentsu, where the strategic height and craftsmanship of our business excelled. We are now looking forward to starting a glowing partnership where we together in a responsible way continue our joint journey, says Madeleine Jarehov, CEO of Carat Sweden.