FanDuel expands MLB presence with new partnerships
FanDuel Group has signed a new collaboration with MotorCity Casino that provides FanDuel Sportsbook with official gaming partner status with the Detroit Tigers and Detroit Red Wings, two of Detroit’s most iconic professional sports franchises.
FanDuel Sportsbook will be prominently featured on static and digital signage at both Comerica Park and Little Caesars Arena – including the outfield wall and on dasher boards – and be featured on the Detroit Tigers and Detroit Red Wings Radio Networks, which reach fans across the state of Michigan.
In collaboration with MotorCity Casino, FanDuel Group recently launched a fully integrated, real money online gaming experience for residents and visitors to the state of Michigan.
“After a very successful launch in Michigan, we are excited to continue our momentum by partnering in this way with two of the most iconic sports organizations in the country,” said Mike Raffensperger, CMO of FanDuel Group. “To celebrate, we are offering a $25 registration bonus for all eligible Red Wings and Tigers fans that use the code DETROIT after registering for a FanDuel Sportsbook account.*”
This partnership with the Tigers is part of FanDuel Group’s continued strategy of aligning with Major League Baseball teams in markets where mobile gaming is permitted. FanDuel is recognized by Major League Baseball as one of roughly fifteen MLB Authorized Gaming Operators. FanDuel is also an official sports betting partner of the National Hockey League.
The Tigers and Red Wings are also marketing partners with MotorCity Casino. MotorCity Casino is FanDuel Group’s sports betting and casino collaborator in Michigan, and the home of the state-of-the-art FanDuel Sportsbook at MotorCity Casino in Detroit that opened in March 2020. Little Caesars Arena, home of the Red Wings, features the MotorCity Casino Club where fans in select seating locations will, when safe to do so, be able to enjoy a lively VIP experience with gourmet food and beverage options. For select Red Wings road games, MotorCity Casino, when safe to do so, will be hosting viewing parties featuring food, drink, giveaways, and the occasional appearance by a Detroit sports legend. Comerica Park features the MotorCity Casino Tiger Club. Baseball fans will also be able to grab a cold drink at the MotorCity Casino Hotel “Off Ramp Bar” located inside Comerica Park.