Pragmatic Play’s Chief Business Development Officer, Yossi Barzely, discusses with 5 Star how keeping products recognisable is vital to enjoying growth in the burgeoning Live Casino environment.

As a vertical, Live Casino has become a staple for operators all over the globe, with it occupying a unique place in the market, straddling the divide between brick-and-mortar experiences and the wide world of iGaming. As technology develops and players look to explore more and more verticals on their devices, the scope for Live Casino growth has never been greater.

Live Casino games can elevate an operator’s offering in ways that many other verticals simply cannot. While the market is flooded with slot games, and virtual sports popularity differs around the world, Live Casino games offer a unique flavour for players looking to enjoy a land-based experience from the comfort of their own home or on the go.

What sets Live Casino apart from many verticals is the instant familiarity of games. While some concepts such as cascading wins games or cluster pay mechanics may not be immediately understandable, players all over the world will know how classics such as Blackjack, Roulette of Baccarat work, even just at a glance.

This international recognition plays an important role in the growth of the vertical. As fans become more receptive to existing products, there is the opportunity to broaden their horizons and add innovative, dynamic content which still resonates with players without making them uneasy at the unknown material.

Products such as Roulette or Blackjack can be tweaked with speed variants, or random multipliers for massive wins, without morphing base gameplay into something so far from the original that it’s unrecognisable, as has been the case with some slot games. Remaining true to the core products is key to the growth of a Live dealer vertical. 

Pragmatic Play constantly pushes the boundaries when it comes to developing Live Casino games, while never straying far from the classic source material. Devising products that work for players in an increasingly mobile world has led us to create our newest Live dealer title, Dragon Tiger.

Aimed at casual card players and those who are fans of Baccarat, the simple yet thrilling card game sees player’s look to choose which card will have the highest value – Dragon, Tiger or Tie. At the end of each hand, the winning card is ‘burned’ from the deck, with the game also featuring six side bets for each side.

Like all Pragmatic Play Live Casino games, it is broadcast from a state-of-the-art studio, with the latest in audio-visual technology and a user-friendly interface, regardless of a player’s desired device. Every detail has been taken into consideration.

The Live Casino vertical can offer enjoyable gameplay in the form of Blackjack or Baccarat or fast and furious games of Speed Roulette and the quick, clean enjoyment of Dragon Tiger, but one thing that is for certain is there is a wide selection of games that are for everyone. From hardened casino goers to casual part-timers, all will recognise the tables and wheels that can be enjoyed in a Live Casino environment.

Pragmatic Play strives to deliver exceptional gaming experiences for players all over the globe in all our verticals, and our Live Casino success is something we’re very proud of and can’t wait to continue.