DraftKings teams up with Professional Fighters League
The Professional Fighters League has signed a new, multi-year partnership that designates DraftKings as the “Official Sportsbook and Daily Fantasy Partner of the PFL.”
The multi-faceted partnership will give MMA, daily fantasy and sports betting fans a truly unique viewing and gaming experience utilizing PFL’s proprietary SmartCage technology. PFL is the first in combat sports to capture and distribute real-time fighter data and analytics, which are integrated into each broadcast and across the league’s digital and social channels and include metrics like punch speed, fighter tracking, kick speed, heart rate and caloric burn.
This data will eventually allow for innovative and distinctive prop bets. For example, fans will be able to place a wager on whether or not a fighter will land a strike exceeding 25 MPH.
“We’re thrilled to partner with DraftKings as we look to advance the sport by delivering a premium and unique betting and gaming experience to the millions of passionate MMA fans in the US,” said Peter Murray, CEO of the PFL. “Our SmartCage technology and unique season format are integral components of PFL and will enable us to offer unmatched prop bets and gaming opportunities. MMA’s league is back with our season debut this Friday, April 23 in primetime on ESPN2, ESPN+ and ESPN Deportes.”