DraftKings continued to broaden its sports entertainment footprint by completing a first-of-its-kind content distribution, monetization and sponsorship agreement with Meadowlark Media.

As part of the deal, Meadowlark Media and DraftKings will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a wide range of audio, TV, digital and social channels. Additionally, the network of shows will prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.

“We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways,” said Meadowlark CEO John Skipper. “With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”

Continuing its expansion into content and media after the acquisition of Vegas Sports and Information Network (VSiN), DraftKings plans to commission new content projects that Meadowlark will develop and produce. Additionally, DraftKings recently announced the hiring of Chief Media Officer, Brian Angiolet, to oversee and optimize content creation and media strategy, which includes working with VSiN and Meadowlark on efficient content models to maximize reach.

“John Skipper and Dan Le Batard have established a deep roster of content creators that will continue to expand quality and original programming,” said Jason Robins, CEO, co-founder and chairman, DraftKings. “Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in bringing premium content to skin-in-the-game sports fans through numerous channels.”