Caesars Entertainment is plotting to sell William Hill’s non-American assets, a few months after taking over the business. 

It comes after Caesars acquired one of the oldest names in the British gambling industry after completing a $3.7bn (£2.7bn) takeover deal last month. The sale concerns around 1,400 William Hill high street shops across the UK and could fetch as much as £1.5bn, the Telegraph reported. 

William’s Hill’s UK and European online businesses are also part of the auction. 

The Wall Street buyout firm Apollo Global Management has joined the bidding war for the outfit with the Israeli gambling tycoons, Shaked Ventures, behind FTSE 250 operator 888 Holdings, according to the newspaper. 

Apollo, a private equity company, which was in the running to buy supermarket Asda last autumn, is said to be in pole position having already attempted to buy the whole package last year.