Bragg expands into Mexico with Logrand Entertainment

Business News

Bragg Gaming Group is pleased to announce that wholly-owned subsidiary ORYX Gaming has signed an agreement with Logrand Entertainment Group, in which ORYX content will be made available to players through Logrand’s online brand Strendus Casino in Mexico.

The agreement is key to Bragg’s strategy of extending its presence globally, including the emerging Latin American market.

Founded in 2005, Logrand operates 10 land-based casinos in Mexico. Its online brand Strendus Casino was introduced in 2018 and has since grown to become a leading player with over 150,000 active customers. Strendus offers clients a wide range of products including more than 700 casino games, sportsbook, lottery products, table games and e-sports betting. The deal with ORYX will see the operator significantly expand its casino and lottery offerings.    

“Further strengthening our foothold in Mexico is key for us as we continue to expand our position as a global supplier,” said Matevž Mazij, Managing Director of ORYX Gaming. “Strendus Casino is a reputable and well-known brand in the Mexican market and we’re thrilled to extend their offering with engaging and entertaining content from our sought-after RGS studios.”

“We pride ourselves in offering a comprehensive product to our customers,” said Eduardo Pelaez, Online Products Manager at Logrand Entertainment Group. “Our casino tab and lottery offering will become a lot more attractive with the addition of ORYX’s dynamic content.”

Strendus players will gain access to ORYX’s exclusive RGS content, which provides unique, top-performing and localized content for all player types, from studios including GAMOMAT, Kalamba Games, Givme Games, Golden Hero, Peter & Sons, and Arcadem. The operator will also soon implement ORYX’s portfolio of virtual lottery products.

Strendus will also be able to utilize ORYX’s player engagement and data tools via the industry-leading ORYX Hub, including real-time leaderboards, free rounds, tournaments, jackpots, quests and achievements – features that have proven to drive player engagement, conversion, retention, loyalty and value.