Konami Gaming and Bet.Works launch loyalty program

Business News

Konami Gaming and Bet.Works, a leading U.S. based sports betting platform provider being acquired by Bally’s Corporation, announced a joint integration to introduce advanced casino loyalty conveniences to the player sports betting experience.

Tightly-engineered interfaces between Bet.Works and Konami’s award-winning SYNKROS® casino management system provide land-based casinos the ability to easily validate age eligibility, automatically enroll online and mobile sign-ups into a loyalty program, and seamlessly award casino loyalty points for all wagers, whether placed online, via mobile device, at point-of-sale (POS), or at a kiosk.

Elite Casino Resorts has successfully launched these leading conveniences across its ELITE Sportsbook™ and three Iowa gaming resort destinations: Riverside Casino & Golf Resort®, Grand Falls Casino & Golf Resort®, and Rhythm City Casino Resort®.“At its core, SYNKROS is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” said Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, Inc. 

“When we can work together to create more convenience for the player, more growth opportunities for the operator, and more technology advancements for the industry, then everyone benefits.”“The result of this joint integration is truly a turn-key solution for casinos to extend their loyalty experience in and throughout the sports betting module,” said Bet.Works SVP of Business Development Marc Brody.

“The supportive networks between SYNKROS and Bet.Works make an array of interactions more seamless and automated for players and operators.”