Expekt undergoes a brand refresh

Business News

The new Expekt brand is being launched in Sweden as the first market, where customers new and old will encounter a modern sports betting brand and the ultimate sports betting experience.

“It’s incredibly exciting for us as we launch the new Expekt today,” comments Gustaf Hagman, LeoVegas’ Group CEO. “The timing couldn’t be better with the eventful years in sport that we have in front of us.

By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”

In connection with the acquisition, Expekt has been migrated to LeoVegas’ proprietary technical platform (PAM), Rhino, to ensure a high-quality and elevated gaming experience. Following the migration of Expekt and of Royal Panda earlier in May, all of LeoVegas’ brands are now run on one and the same technical platform. This provides conditions for continued good scalability and efficiency in the organisation.