Ladbrokes has launched its Euro 2020 campaign to the beat of hundreds of live drummers.

The campaign will roll out throughout the tournament, agency Neverland created the 60 second TV commercial to launch Ladbrokes bid for Euro 2020 glory.

Dominic Grounsell, Ladbrokes and Coral’s MD of UK Sports Brands, says: “For many, this year’s European Championships will be the first live entertainment experience they enjoy together with friends, family and other fans. This groundbreaking campaign brilliantly captures the anticipation that viewers will feel during the tournament.

“We cast hundreds of skilled and experienced drummers to depict the tension that fans will feel during key moments in a match and we’re very excited about how this campaign celebrates the unparalleled joy, excitement and anticipation that only live entertainment can bring.

“That’s why Ladbrokes has committed its support to the live events industry. We’re so excited to bring a performance of The Subway’s Rock & Roll Queen, while lighting up of the UK’s iconic live performance venues in red will remind the public of the millions of skilled industry professionals behind the scenes that make live entertainment happen.”