Bally’s Corporation has completed its previously announced acquisition of Bet.Works a U.S. based, sports betting platform provider to operators in New Jersey, Iowa, Indiana and Colorado.

The transaction, which includes Bet.Works’ proprietary technology stack and turnkey solutions comprised of marketing, operations, customer service, risk management and compliance, makes Bally’s the premier, full-service, vertically integrated sports betting and iGaming company in the U.S. with physical casinos, online gaming solutions and a B2B2C business model united under a single, preeminent brand.

The total purchase price of the acquisition was $125 million, half of which was paid in Bally’s common stock, which Bet.Works shareholders agreed to hold for at least one year.

Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said, “Completing our acquisition of Bet.Works represents a significant milestone for Bally’s as we continue to embark on our long-term growth and diversification strategy.

In just a few short years, we have transformed the company from a regional casino operator into the only U.S. gaming and entertainment company providing customers with an omni-channel experience that combines a national portfolio of best-in-class properties with unmatched digital capabilities. With Bet.Works’ market-leading technology underpinning our interactive platform, we are well positioned to capitalize on significant opportunities in what continues to be a rapidly expanding industry, and we are looking forward to launching additional interactive offerings later this year.”