Betfred Group has agreed a £6.1m deal to acquire South Africa’s Betting World.

Following negotiations with the administrator of PGL the owner of Betting World, the group has completed the purchase of Betting World (Pty) as of 1 June 2021 and is currently in the process of fulfilling its regulatory requirements in relation to the transfer of shareholding in the company.

Betfred’s Chief Commercial Officer Phil Siers said, “We are delighted to see the Betfred International service extended to South Africa, and look forward to becoming a leading South African bookmaker and providing a world class service to all our new customers.

The last 12 months have been difficult for all businesses, but Betfred is excited about the future of Betting World and intends to make a major investment in Africa over the coming years”.