Aspire Global has signed a platform and managed services deal with Funfair Casino, Ireland’s biggest casino group, to take Funfair’s land-based business online. Funfair Casino’s new online customers and existing players will benefit from a seamless omnichannel experience thanks to Aspire Global.

The new agreement will see Funfair, which operates over 25 casinos across Ireland, utilise Aspire Global’s gateway AspireCore Platform (PAM). The flexible and robust platform is packed with a wide range of services that will allow Funfair to focus on building its brands within the online environment.

Funfair Casino will also benefit from Aspire Global’s fully Managed Services, comprised of customer support, CRM, VIP, fraud and risk management, for the launch of Funfair’s new online casino brands.

Aspire Global’s PAM and Managed Services remove the pinch points of technology, games supply and regulation for the operator. In expanding Funfair’s business, new online customers and existing players will benefit from a seamless omnichannel experience thanks to Aspire Global’s offering.  

The Funfair Casino partnership is the latest deal to be struck as Aspire Global continues to expand across Europe, the US and Latin America, building on its current presence in 29 regulated markets worldwide.

Philip O’Leary, Director of Funfair Casino, said: “Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience for our players. Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation.”

Tsachi Maimon, CEO of Aspire Global, said: “Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience, while helping to support its entry into the digital world for the first time. This deal constitutes an excellent example of our PAM and fully Managed Services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties.”