Pariplay signs lottery partnership with Helio Gaming
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has enhanced its Fusion platform™offering with the addition of Helio Gaming’s innovative lottery-based games.
Helio Gaming is a progressive content provider, producing award winning RNG lottery-based games, betting on the outcome of international lotteries and bespoke games specific to operators’ market needs. The supplier offers a portfolio of award-winning lottery games which gives players the chance to win large jackpots in hourly, daily and weekly draws.
The deal adds a new vertical to the wide-ranging Fusion™ offering and provides operators a way to boost their profits via a fresh take on the traditional lottery product. Pariplay’s Fusion™ aggregation platform features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty opportunity to win big. “Our mission is to have a diverse and broad content offering available on our Fusion™ platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”
Keith Galea, CEO at Helio Gaming, said: “We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players. “Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”